Over the past decade the consumer electronics
industry has placed an obsolescence period of
about six months on its products.
A "state of the art" product purchased today in
six months or less will become yesterdays
technology.
This places a burden on
you the consumer to either live with the
out-dated product or throw it away and buy
today's newest gadget.
The result is a total loss of investment.
Consumers up till now had no choice but to waste
their money continually replacing their home
theater equipment to stay "cutting edge".
TAW has changed this
six month obsolescence tradition giving the
consumer an ability to purchase with no loss of
investment.
TAW products are uniquely upgradeable, the state
of the art product you purchase from us today
will remain state of the art tomorrow.
We have proven this
with our upgradeable & software based ROCK video
processor. The ROCK has been sold
since April 2001 and as our competitors have
replaced their old units with "new", the ROCK
has been upgraded. Our customers enjoy the
security of knowing their ROCK
is still "state of the art". No other processor
manufactured in 2001 can make this claim.
The Revolution , our newest 3 chip projector
started shipping in May 2004 and is the only
three chip digital projector with point
convergence and upgradeable to 1920 X 1080P when
chips are available.
On the rare occasion
you find a TAW product used for sale, Many times
their owners sell the products for MORE than
they paid for them years later. An unheard of
practice in consumer electronics.
TAW is the first consumer electronics company that can
truthfully site "investment" when asked why a
consumer would consider purchasing a TAW
product over the nearest competitor.
All digital projectors sold today will become
obsolete in less than 1 years time. TAW
projectors are the only exception to this
unfortunate truth.
TAW, "Changing the way
America buys home theater".
®